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The Four-Minute Mile — Why It’s The Barrier Between YOU and High-Paying Clients

January 9, 2023 by Nicki Howell Leave a Comment

Have you heard the story of Roger Bannister? People believed that a runner couldn’t complete a mile faster than four minutes. It couldn’t be done. The world is flat. A pure fact.

That is, until it wasn’t.

On May 6, 1954, Roger Bannister shattered beliefs about what is possible when he ran a mile in three minutes, 59.4 seconds.

And do you know what happened next?

About a month after he broke the record, John Landing did it again — but faster than Bannister. Three runners broke the four-minute mile during a single race a year later.

Breaking the four-minute mile clearly wasn’t just about physical fitness. Sure, that was important, but it was about something more.

What 1,864 Marketing Emails Taught Me About Landing New Clients

February 10, 2022 by Nicki Howell Leave a Comment

Back in January 2013, I had been freelancing for about five years, earning a decent income, but not a great one. I wanted to land better clients, but I knew it would take more effort in the marketing department. So, I went all in.

I sent 1,864 emails that year and learned many valuable lessons through that process. Here are five of those lessons and how implementing them can help drive more revenue to your business.

How to Land Clients Like a 6-Figure Copywriter

February 10, 2022 by Nicki Howell Leave a Comment

Do you want to land high-paying clients but you’re not sure where to find them? If so, you aren’t alone. When I speak with new and established freelance writers, they share the same challenge: finding high-paying clients. Sure, you hear the stories about earning $100+ an hour as a freelancer, but where do you find the clients? Spoiler alert: it’s rarely on a job board — but I’ll get to that shortly.

Albert Einstein famously said that the definition of insanity is “doing the same thing over and over again and expecting different results.” So, if your current strategy isn’t producing high-paying clients, now is the perfect time to try something new — maybe something even a little scary.

I’ve been a freelance writer for 15 years, and my favorite part of the job is marketing. Because of that, I’m constantly testing new strategies. Here are some of the ones that I’ve found to be the most effective.

How to Fight Feast or Famine – Dry Spell to Fully Booked in 30 days or Less

February 9, 2022 by Nicki Howell Leave a Comment

I was flush with projects, head down, working hard, and then it happened. One fatal mistake, and my business started to fall apart. The mistake?

I stopped marketing.

The last thing I wanted to do was market. My schedule was jam-packed, and I was focusing on meeting this week’s deadlines, not even thinking about next month’s pipeline. One more project into my already busy schedule might have been my undoing.

And then it happened. The feast-or-famine cycle struck my little freelance business, and after I realized my bookings had dramatically slowed, fear set in.