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Do you want to land high-paying clients but you’re not sure where to find them? If so, you aren’t alone. When I speak with new and established freelance writers, they share the same challenge: finding high-paying clients.

Sure, you hear the stories about earning $100+ an hour as a freelancer, but where do you find the clients? Spoiler alert: it’s rarely on a job board — but I’ll get to that shortly.

Albert Einstein famously said that the definition of insanity is “doing the same thing over and over again and expecting different results.” So, if your current strategy isn’t producing high-paying clients, now is the perfect time to try something new — maybe something even a little scary.

I’ve been a freelance writer for 12 years, and my favorite part of the job is marketing. Because of that, I’m constantly testing new strategies. Here are some of the ones that I’ve found to be the most effective. [Read more…] about How to Land Clients Like a 6-Figure Copywriter

I was flush with projects, head down, working hard, and then it happened. One fatal mistake, and my business started to fall apart. The mistake?

I stopped marketing.

The last thing I wanted to do was market. My schedule was jam-packed, and I was focusing on meeting this week’s deadlines, not even thinking about next month’s pipeline. One more project into my already busy schedule might have been my undoing.

And then it happened. The feast-or-famine cycle struck my little freelance business, and after I realized my bookings had dramatically slowed, fear set in.

The problem is that most advice will tell you to market. And that’s good advice! Take it, please. Market your business even when you’re slammed. But guess what? I’d already messed up. So now what? [Read more…] about How to Transform a Dry Spell into a Fully Booked Schedule

After weeks of marketing, you finally land a call with a potential client. Before the call, your heart races, your mind is full of questions and you’re extremely hopeful. However, you also feel a sense of dread as you realize that they’re going to ask about rates — and you do not know what to quote.

Quoting rates is a challenge for many freelancers, but what’s more, it’s a gateway to fear. Many new freelancers have a big fear of chasing off clients because they want to build their new businesses so badly. Making things worse is the fact that rates are all over the board, anywhere from $30 per hour to upward of $100 per hour. So what is the right rate?

I’ve found there is no right rate, but there is a rate that will help your business become a full-time profitable venture and not a side hustle that fizzles out. Here is my process for quoting rates and figuring out what to charge. [Read more…] about Freelance Writing Rates: How Much Should I Charge?

There was once a woman who was divorced, broke and struggling to raise a baby while going to school. But she had a vision. The writer was working on a little book you may have heard of before … “Harry Potter and the Sorcerer’s Stone.”

At the time, things seemed hopeless. Yet, around the corner was a multimillion-dollar enterprise just waiting — but she’d have to work her butt off with no guarantee of a payout to get there. The key to unlocking that success? Persistence.

The first Harry Potter book took five years to write. Once complete, it was rejected … 12 times! The rest is history, but the point is that “Genius is 1 percent inspiration and 99 percent perspiration,” as Thomas Edison said.

Back in January 2013, I had been freelancing for about five years, earning a decent income, but not a great one. I wanted to land better clients, but I knew it would take more effort in the marketing department. So, I went all in.

I sent 1,864 emails that year, and through that process learned many valuable lessons. Here are five of those lessons and how implementing them can help drive more revenue to your business. [Read more…] about What 1,864 Marketing Emails Taught Me About Landing New Clients

My son is a confident surfer. He isn’t afraid of big waves and he doesn’t mind getting thrown around a bit … that is, until his first big wipe out.

This wave tumbled my son like it had no conscience and spit him out unharmed but shaken. Then it happened … fear set in.

His arms, normally strong and paddling fiercely, became physically weak, flimsy, almost paralyzed, as if saying, “I’d like to surf you, wave, but if it doesn’t work out, hey, that’s cool – because I’m kind of scared!”

He was trying, but not really trying, because the fear made him weak.

Fear has played a large role in my freelance business, and it wasn’t until I got over some of it that my business started to thrive.

I think you have fears too … we all do. But ask yourself what you could accomplish if you shed those fears and achieved your full potential. Would it be better clients? Higher earnings? A lifestyle that had more time and space for purpose? I’d like to share a few fears that sabotaged my business in the early years and how to overcome them and start earning more. [Read more…] about Why This Single Word Is Cyanide for Your Freelance Business